Allo Bank

Role: Content Strategist

Problem

Allo Bank is a new Indonesian digital bank that wants to penetrate the millennials in Indonesia. As a new digital bank, they need to promote its brand to be recognised by the market.

Solution

As a Content Strategist, I research content on different platforms (Twitter, TikTok, Instagram, and Facebook) to see what is relevant to the brand and to their audience. Then I make reference on visual/motion, copy on visual, and captions for the graphic designer and video editor to create the content.