Bloom & Brew

Healthy Cafe

Role: Digital Marketing Strategist

Problem

A new healthy cafe will open in India and they need a digital marketing strategy to build their online presence, market themselves, and boost sales when they open

Solution

On this project, I worked together with my friend. We made a whole marketing strategy deck that includes online and offline marketing. We research more about their target market and made a customer persona based on that. We also do competitor research to understand what they offer and what are our unique selling points.

Result

A complete marketing strategy deck that includes:

1. Business Overview

2. Customer Persona

3. Positioning and Differentiation

4. Digital Guidelines (Instagram post content pillars, captions, message, highlights, bio, hashtags, story)

5. Ads

6. Campaign Ideas

7. Others (Partnering up with delivery services)

8. Marketing Timeline

Examples