TYGR Sushi

Role: Marketing Manager, Content Creation, Copywriter, PR, Facebook Ad Manager

Problem

TYGR Sushi is a restaurant that serves Japanese fusion dishes. When the pandemic happens, like everything else in Bali, they suffered great loss due to the travel ban as there are not many tourists left until now. They stopped posting on their Instagram in December 2020 so their online presence had gone down ever since. They will open their third branch in Canggu so they need to build their online presence back and get more cash flow during the pandemic.

Solution

I made a long term achievable and consistent strategy to start. As there are not many foreigners or tourists left in Bali, I am targeting the most population left in Bali which is locals and Russians. Not only planning and strategizing for online marketing, but I also did competitive research as there are more and more Asian / Japanese fusion restaurants nearby. I made clear marketing and brand guidelines so TYGR Sushi can always differentiate themselves from their competitors. Based on the guidelines, then I made 3 months plan for both online and offline marketing, including the new opening. I reviewed all their feedbacks from google review to see which can be developed more, and based on my analysis it’s their service at the restaurant and response time on digital platform. I also do some graphics, photography, videography, and animation for their content to complete their needs.

Result

TYGR Sushi is still an on-going project for me but now they have a regular posting schedule, their follower has grown 5% each month, Instagram reach has increased 17%, their response time has been faster and takes between 5-15 minutes.

You can see TYGR Instagram at www.instagram.com/tygrsushi