Yugo
Supplement Brand
Role: Instagram Content Strategist
Problem
A supplement brand would have its first launch and they wanted to promote their brand prior to the launch so they can generate more sales. The challenge was creating 6 weeks of content before the launch date without a product shot because they hadn’t done it.
Solution
I decided to do thorough research on how similar brands did their pre-launch. Then made content pillars that will work for the supplement brand. From that, I started to make a content calendar, image references (because they have their own graphic designer to do the graphics), and captions.
Result
A 6 week worth of content calendar with captions ready to be posted when the graphics are ready. Plus other content ideas that they can use later on.
