Gabbi Bali

Role: Graphic / Video Editor, Social Media Management

Background

Nublada is a lounge wear French brand. The main challenges that NUBLADA have are they did not have enough content to post on Instagram (Instagram post and story) and someone to manage the account. They want to have a mix between photos and graphic content to deliver their messages to the audience.

Solution

I found that they haven’t got a clear content pillars for the brand, hence I made a full content strategy on what types of content we need to post, who are our competitors, what types of content works / doesn’t work for them, etc. After creating the strategy, we schedule content shoot for the brand so they have enough content to use. Then I edit the content into graphic posts, video reels, instagram stories, etc. and schedule them.

Result

NUBLADA is still an ongoing project for me. Their main channel is instagram and its reached raised by 447% on Octobe 2022 while their Instagram followers increased by 2.9k%.

You can see NUBLADA’s Instagram here